The “Other” Perspective of Sales I read The Seven Habits of Highly Effective People when I visited Buenos Aires years ago and I continually use it as a reference fo myself and my clients. From cafe to bar, I hopped around scouring the book cover to cover to unearth that
Land on the Moon, or a Landing Page If you want your message to be thought of as over the moon, here’s my point of view on how to make it happen. And whether you believe we landed on the moon or it was a conspiracy, that’s besides the point.
Let’s Meet for Coffee It’s 2019. Let’s face it, there’s only so much you can learn about someone via email or voicemail. So here’s where I see coffee as being somewhat of a communication hero in the New Year. You see, the Internet has made life “Oh so convenient”. And
A Coaching Note for Sales Teams I spent years as a high-ranking undefeated top selling sales director. What does that mean and why does it matter? Well, to most people, it’s sales. Some may describe it as calls… leaving messages, talking to gate keepers and looking to get in front
The Value of Compassionate Leadership It’s interesting right?! I said, how to… and then compassionate leadership. I did that on purpose. As part of my new book The Kind Communicator, published under my BeyondEgo brand at the Elizabeth Barry Consulting Agency, I’m getting behind the idea that today’s business leaders
The Reflection of NYC Staring Back I’m home with my cats. It’s rained. They sit beside me. The lights of NYC light up the Hudson in glowing rays into the sea while Yo Yo Ma plays heavenly as I stare at the lights. The cats heads lay low, waiting for
Rebranding? No problem. Do it the Old Spice Way. All businesses age. They get old and tired, irrelevant and dated. If you’re a business owner or a CMO, you get this; sometimes you feel it the hard way. So let’s all take a breather because life is too short to
Success and Failure with the Starbucks Brand Whether you’re a fan or not, there’s a Starbucks on practically every corner. And if you order a small Pike, ahem, excuse me, a “tall” Pike or a Grande-Frapa-Mocha-Lacha-Chino-Extra Foam-Extra Pumps yada yada, you’ll agree that they’re doing many things right, from naming
Success and Failure with the Converse Brand Owning Vulnerability in Business Series My favorite pair of sneakers have always been Converse. From the low cut, no shoelaces to the high top fuchsia currently in my closet, this is an iconic brand that has told many many stories over its time.
The Mother of All Brand Storytelling Remember when you were little and your mom or babysitter read you a story? Remember how intrigued you were when they actually sounded out the voices in the characters? Remember when their voices rose when the trouble got tough and their fluctuations kept you
Marketing “IS” Sales Earth to you… yes, you! Stop thinking that marketing and sales are so very different. I’ve been the Director of Marketing at Dance Magazine, the NY-Int’l Sales Rep at Dance Magazine, the CEO of my Strategic Marketing Agency and the Director of Business Development at an award-winning
How Executive Women Find Their Voice Today it’s not only important to survive and thrive in the workplace, it’s important to be heard and to deliver the leadership skills necessary for personal and professional growth. Here are a few tidbits in my mind to share with you today. Enjoy! Speak
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